Guide The Powder Room: The Untold Story of Indian Fashion

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Especially in cities, not everyone seems to be unanimously obsessed with flamboyance, over the top clothing and over accessorising. There is a slow but sure veering towards the fashion potential of handlooms as well as minimally embellished clothes in stronger cuts and tailoring. The surge of interest in handlooms and handloom fashion is, I think, the only strong alternative to Bollywood-inspired dressing. Bollywood is clearly not fascinated with Indian handlooms but a growing number of Indians are responding to it in curious and compelling ways.

The former lack of identity of Indian fashion; the boredom and unoriginal dressing that was the fallout of aping the West in fashion designing; the dexterous and imaginative reinterpretation of Indian textiles by some designers to take Indian fabrics beyond the unstitched drape ; the return to the sari as a garment of power, purpose, trendiness and individualism; and the cultural and economic surge of interest in India by Indians as well as other countries have all contributed to this wave of handloom revival.

Vinod Mehta for giving me the Marie Claire job; thus turning my journalistic career upside down in a dozen ways. He was a fond mentor of mine. He valued opinion — his own and equally that of others, however contradictory to his own it may be. He respected detractors and helped me develop rhinoceros skin as well as look at criticism with equanimity.

Whether it is a period, idea, person, silhouette, fabric, texture, revolution, downfall, icon or faux pas … do your homework before shooting with your pen.

Book review of Powder Room: The Untold Story of Indian Fashion

Opinions can be weak or strong, wimpish or impactful, but there is no room for ignorance and factual errors in good journalism. When you critique or review make sure that you have shed your bias to the best of your ability, that what you are writing is the best effort you can put at that time, and that you have weighed your thoughts truthfully. Doing a review is a big responsibility. This kind of vigour and responsibility needs to be reflected upon constantly so that it can be chiselled. Do not take freebies, favours and free clothes.

Follow all journalistic ethics, especially if you are a fashion writer as our breed is still perceived as fickle, flashy and quick to ride on favours and free clothes. My husband and I share a great relationship — we are a humorous team. We spend time together eating out, window shopping and real shopping, getting out of the house for coffee or a dosa or muffin, talking about books, movies, politicians, watching Bollywood films and travelling in India and abroad.

I also have a bunch of stray dogs as friends who I feed and look after. They are one of my lifelines.

The Protest Dress Essay. End of the Muse. Admire her take on fashion, textile and craft at large. Very insightful, always. And intelligent.


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Searched her. Very inspiring. Every thought of yours, shefalee, is a marvel. Thank you. I had the chance to Spend a few hours with sheefalee at the lfw and absolutely felt in love with her humility and jovial nature. Your email address will not be published. Remember Me. Lost your password? Username or E-mail:. Log in. Username or Email. Shefalee Vasudev.


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